Reports & Analytics: Dashboards, PDF, CSV and a Custom Builder

Report families

Every report is tailored to its subject with its own KPIs, charts and tables — not a one-size-fits-all template.

• Sales & orders — revenue, AOV, channel split, by product, city and time.
• Finance — P&L, gross margin, expenses, cash position, blended ROAS.
• Operations — inventory valuation, low stock, turnover, purchasing, supplier spend.
• Delivery — courier scorecards, COD reconciliation, delivery by city.
• Growth — marketing, WhatsApp, POS, customers, cohorts and LTV.

The custom report builder

Pick a metric (revenue, orders, units, gross profit, AOV or discounts) and a dimension (channel, city, product, status, day, week or month) to build any view you need, then save and export it.

Exports and consistency

Every report exports to a branded PDF and a CSV with one click. Exporting is no longer limited to Reports, either — most list screens across the platform (orders, customers, shipments, expenses, purchase orders, suppliers, products, POS sales, marketing, activity log and staff) now carry the same CSV and branded-PDF buttons, and every generated PDF closes with a “Generated by {System Name}” footer. Because reports and the dashboard share one engine, the numbers always agree.

Step-by-step

1. 1

   Open Reports

   Browse the categorised catalogue of ready-made reports.

2. 2

   Set filters

   Choose a date range and channels; the report updates instantly.

3. 3

   Export

   Download a branded PDF or CSV for sharing or accounting.

4. 4

   Build your own

   Use the builder to chart any metric by any dimension and save it.

Frequently asked questions

Troubleshooting