Meta Ads Marketing: Measure Spend, ROAS and Profit After Ads

The metrics that matter

Track spend, impressions, reach, clicks, CTR, CPC, CPM, purchases and ROAS per campaign and per day.

• ROAS — purchase value divided by spend, straight from your ad insights.
• Blended ROAS — total revenue (all channels) divided by ad spend.
• Profit after ads — gross profit minus ad spend, so you see what you actually keep.

Blended view across channels

Because the platform already knows your real revenue and COGS, it can blend ad spend against total sales — a truer picture than the ad platform’s in-app ROAS alone.

Budget pacing

Daily and lifetime budgets are tracked against actual spend so you can spot over- or under-pacing campaigns and reallocate.

Step-by-step

1. 1

   Connect Meta

   Authorise the marketing integration to pull campaign insights.

2. 2

   Review performance

   Open the marketing widget and ad report for spend, ROAS and CTR.

3. 3

   Check blended ROAS

   Compare ad spend against total revenue, not just attributed sales.

4. 4

   Optimise

   Shift budget toward campaigns with the best profit after ads.

Frequently asked questions

Troubleshooting